Project Overview

The Keona Experience has the name implies is a travel agnecy which is aimed at giving it’s clients an unforgettable and bespoke experience. TKE plans to make the whole travel process a seamless. With TKE you can plan, book and manage your dream vacation from the comfort of your home. The hope to offer an easy-to-use platform to help you search for the best deals, in the perfect location with the ideal transport and accommodations for your journey. You can also find inspiring ideas for getaways and new destinations to explore.

My Role

UI Designer

Tools

Figma

Timeline

5 Weeks

Product Challenge

The major challenge is to provide an all in one website experience that allows client to sort out everything regarding their travel process all on one website. other challenges includes;

Project Background

The Keona Experince is a travel agency that specializes in helping families, groups, and individuals find the perfect getaway. TKE believes that travel should be full of exciting experiences, and they want to strive to make planning even the most complex trips easier. With a team of people who have decades of combined experience and access to a variety of resources, which allows TKE to plan a trip tailored to each customer’s individual wants and needs. They want how people struggle to plan their vacations and what now, so the plan is to help clients get the best deals and most beautiful destinations for each customer, giving them an unforgettable experience.

Design Process

01 Empathize

User Interview

At the very early stage of the design, my client already gave a very vivid description of what she should like to have and her intention, she even went ahead to do me a very good solid of pointing me to great reference website that she would live to emulate and have certain functionalities from their website on her’s. Having understanding this i knew i then needed to understand the user’s point of view as relating to the product.

I then conducted a user-interview of like minds in terms of other travel agencies and people who make use of the already existing travel agencies we have in the country. This user interview consisted of about 5 business owners and 15 users.

Through this process i was able to understand the user’s pain and also at the same time came to very good comprise on how to please my client and at the same time make sure the user experience is the perfect fit.

Competitive Research

After having this well enlightening interview with user’s and business owners. I then went to review similar products like Wakanow, Travel beta and Travel wings. I reviewed some key metrics like ratings on certain review platforms to get a close up knowledge on out user’s feel about this app. I was then able to differentiate what make the ideology on “The Keona Experience” stand out.

02 Define

Product Scope

We're looking to create a website to promote our travel agency and give our customers an easy way to find the perfect trips. We need a sleek, modern design that will create an inviting, user-friendly experience. Functionality should include: a search feature to help customers browse trips, a booking system for customers to purchase trips, and a customer service page so customers can easily reach us. We want the website to be responsive for both mobile and desktop, and be optimized for different search engines.

Small Business Owner Persona

AGE

22

Nature of Work

Business Co-owner

Gender

Female

Darasimi

GOALS AND MOTIVATIONS

Dara wants a platform where she can easily book vacations for her entire family from the comfort of her house. Due to nature of our tedious job, having to book flights every time she wants to go on vacation with her children seem like a hard task to accomplish sometimes.

Attitude towards technology
  • Great – it’s easy to use and saves me time
  • It allows me to connect with friends and family no matter where they are.
Key Features
  • Onboard on app
  • Secure payment
  • Great customer service and relation
  • See best travel offers

Small Business Owner Persona

AGE

35

Nature of Work

Tech bro

Gender

Male

Tunde Single father of one

GOALS AND MOTIVATIONS

Tunde’s son stays in the UK and he resides in Nigeria, he wants a travel agency he can book scheduled flight with every quarter of the year to visit his son staying with her grandma in the United Kingdom

Attitude towards technology
  • It is what he does and how he makes money
  • It allows him to be everywhere all at once.
Key Features
  • Onboard on app
  • Secure payment
  • Great customer service and relation
  • See best travel offers

03 Ideate

User Flow

Let's get started by walking you through the user flow. It's easy to use and set up, and you don't need to be a tech wizard to do it.

04 Prototype

Wireframe

Once I had a visual direction of the layout, I started to add more details and precisions to the sketches by turning them into hi-fidelity wireframes. Creating mid-fidelity wireframes helps me have an already laid out view for the prototype, I tried to incorporate common design patterns that have been tested on our competitors' product, or included elements that directly address users' goals, needs, frustrations, and motivations.

Final UI

Click the mockup below to view the website

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